A fairer deal for ordinary people

Take back
the everyday.

Technology should make life cheaper, fairer and better—not turn every basic need into somebody else’s profit machine.

01 / The problems

Things we’re mad about.
And ready to change.

01

Delivery apps

We’re sick of food costing more because of delivery apps. Technology should reduce costs for restaurants and customers—not make tech companies richer. We want a model where convenience works for everyone.

Explore fair delivery
02

Ride sharing

The idea was great: share a ride and pay less. Instead, platforms became money-making machines. We want to take ride sharing back to its roots—people sharing journeys, costs and benefits.

Find a shared ride
03

Football

Football has sold out at national and international level. It should be about supporters and the game—not profit and marketing. It was the working person’s game and must stay accessible. Clubs like Leeds should belong to their communities.

Build community football
04

Recruitment companies

Companies need employees and people need jobs. Too many intermediaries increase hiring costs while workers receive less. We want direct, transparent ways for good people and good employers to find each other.

Visit the jobs board
05

Defence companies

National defence and weapons production should serve the public interest, with democratic accountability at every step. No private company should profit from creating incentives for conflict. Defence decisions belong with elected governments and the people they represent.

02 / About RBNHUD

We won’t steal from the rich.

We’ll build better choices so ordinary people don’t have to keep handing over their hard-earned money.

Robin Hood is remembered for taking from the rich and giving to the poor. Our approach is different: find practical solutions, use our collective spending power and build technology that lowers costs instead of raising them.

The rich are getting richer and the poor are getting poorer. Our goal is to disrupt the technology companies that disrupted markets over the last two decades—and flip the model so technology makes everyday life cheaper.

03 / The original crew

Meet the Merry Men.

Legends change with every telling, but each character brought something different to the cause.

00

Robin Hood

The outlaw at the heart of the legend: defiant, resourceful and determined to challenge power when it stopped serving ordinary people.

01

Little John

Robin’s trusted second-in-command: strong, loyal and always ready to stand beside the people.

02

Friar Tuck

Warm, outspoken and guided by conscience—with a healthy distrust of power used badly.

03

Will Scarlet

Bold, quick-witted and brave. The spark of the group and never afraid of direct action.

04

Much

The miller’s son who represented ordinary working people and the communities worth fighting for.

05

Alan-a-Dale

The storyteller and musician who carried the message, rallied spirits and kept the legend alive.

06

Maid Marian

Robin’s equal and ally: independent, courageous and central to many versions of the story.

The opposition

Every good cause faces a few villains.

The Robin Hood stories changed over centuries, so their misdeeds vary from one ballad, book and film to another. These are the roles they most often play in the legend.

01

The Sheriff of Nottingham

The Sheriff is the face of corrupt local power. He enforces harsh laws, collects oppressive taxes and hunts Robin and the outlaws, using his office to protect privilege instead of serving the people.

02

Prince John

In later versions, John exploits England while King Richard is away. He raises taxes, rewards loyal nobles and treats the country as something to control for his own wealth and ambition.

03

Sir Guy of Gisborne

Guy is Robin’s ruthless rival and, in many tellings, the Sheriff’s hired hunter. He uses violence and intimidation to capture or kill Robin rather than question the unjust authority paying him.

04

The Bishop of Hereford

The Bishop represents wealthy churchmen who forgot their duty to the poor. In the ballads he supports the authorities and hoards riches, only to be captured, humbled and made to share his wealth.

Today, the RBNHUD “Merry Men” means all of us. Each of us carries something from the originals: courage, loyalty, wit, conscience or the power to tell a story.

Join us. Let’s cause some good trouble.

04 / Our promise

Built privately.
Owned publicly.

RBNHUD will begin as a private company—but it won’t stay that way forever.

After reaching a defined financial milestone, ownership will be turned over to the people. From then on, we won’t operate for private profit. We’ll employ people like any other company, while directing the funds we generate toward improving quality of life in our communities.

The destination is shared ownership. The measure of success is shared benefit.